{"id":1227,"date":"2024-02-20T16:34:01","date_gmt":"2024-02-20T17:34:01","guid":{"rendered":"https:\/\/vivabella.me\/?p=1227"},"modified":"2024-06-12T15:41:04","modified_gmt":"2024-06-12T15:41:04","slug":"beyonce-launches-her-hair-freedom-era-with-cecred","status":"publish","type":"post","link":"https:\/\/vivabella.me\/index.php\/2024\/02\/20\/beyonce-launches-her-hair-freedom-era-with-cecred\/","title":{"rendered":"Beyonc\u00e9 Launches Her &#8216;Hair Freedom&#8217; Era With C\u00e9cred"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/assets.rebelmouse.io\/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy81MTUxMDg5My9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTc0MTI0MTkxOH0.bdFr6s9Mpis_8MuThhvSods8MGfSF9wQqR8djtgM9tk\/img.jpg?width=1245&amp;height=700&amp;coordinates=0%2C876%2C0%2C4284\" \/><\/p>\n<p class=\"\">The relationship between a Black woman and her hair has always been deeper than just grooming, leaning into a look or embracing trendy beauty norms. It has roots (literally and figuratively) in every factor of our upbringing, pulling up sometimes painful, sometimes loving but always visceral memories of how our hair shaped and still shapes our experience. In short, the relationship between a Black woman and her hair is sacred, and who better to help us honor that deep connection than superstar hair shapeshifter herself <a href=\"https:\/\/www.instagram.com\/Beyonce\/\" target=\"_blank\" rel=\"noopener\">Beyonc\u00e9<\/a>? <\/p>\n<p>After years of work behind the scenes, today Beyonc\u00e9 Knowles-Carter is launching <a href=\"https:\/\/www.instagram.com\/cecred\/\" target=\"_blank\" rel=\"noopener\">C\u00e9cred<\/a>, a new haircare line inspired by hair rituals from global cultures. C\u00e9cred officially launches with the Foundation Collection, eight products that promise to cleanse, condition and visibly repair hair.<\/p>\n<h3><\/h3>\n<p><span class=\"rm-shortcode\" data-rm-shortcode-id=\"20b6778c295fc001dee1895f44a4d949\" style=\"padding-top:56.25%\"><br \/>\n<iframe loading=\"lazy\" title=\"Healthy hair starts at the foundation.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mXUWl82JTD0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\n<\/span><\/p>\n<h3><\/h3>\n<p><\/p>\n<p>\u201cMy entire life and career, I\u2019ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs,&#8221; Beyonc\u00e9 says of the new venture. &#8220;I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.\u201d<\/p>\n<p>Growing up, sweeping hair in her mother Tina Knowles&#8217; hair salon, Beyonc\u00e9 saw firsthand the transformative promise behind creating healthy hair rituals. Knowles also joins C\u00e9cred as vice chairwoman, using her 40 years of knowledge in the haircare industry as a stylist, salon owner and entrepreneur to help shape the line.<i>&#8220;<\/i>In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier and more vibrant,\u201d says Knowles. \u201cI have personally witnessed how these products have stopped breakage in its tracks. I\u2019ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.\u201d<\/p>\n<h3><\/h3>\n<p><img decoding=\"async\" alt=\"\" class=\"rm-shortcode\" data-rm-shortcode-id=\"e2b3c4cc8ea1a6a36378b05238ba7432\" data-rm-shortcode-name=\"rebelmouse-image\" id=\"7c893\" loading=\"lazy\" src=\"https:\/\/vivabella.me\/wp-content\/uploads\/2024\/02\/img-2.jpg\" \/><\/p>\n<h3><\/h3>\n<p><\/p>\n<p>If you think you&#8217;ve experienced a bad hair day (or month, if you&#8217;re me), imagine the trials and tribulations that come with maintaining the health of your hair during a decade of high-tension styles, coloring, adhesives and sweat that could only come by way of an intense <em>Renaissance<\/em> era dance routine. Luckily, Queen Bey has taken all of those experiences and transmuted them into a patent-pending recovery science that&#8217;s sure to have you bombshell ready in time for <em>Renaissance: Act II. <\/em>See you on the dance floor? I&#8217;ll be the one with the ridiculously healthy hair.<\/p>\n<p><em>The Foundation Collection is available to purchase now at <a href=\"https:\/\/cecred.com\/\" target=\"_blank\" rel=\"noopener\">cecred.com<\/a>.<\/em><\/p>\n<h3><\/h3>\n<p><img decoding=\"async\" alt=\"\" class=\"rm-shortcode\" data-rm-shortcode-id=\"7e1b597f03053dc3879d297bacee4a95\" data-rm-shortcode-name=\"rebelmouse-image\" id=\"81044\" loading=\"lazy\" src=\"https:\/\/vivabella.me\/wp-content\/uploads\/2024\/02\/img-3.jpg\" \/><\/p>\n<h3><\/h3>\n<p><\/p>\n<p><em>Photography courtesy of Parkwood Entertainment<\/em><\/p>\n<p><\/br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The relationship between a Black woman and her hair has always been deeper than just grooming, leaning into a look or embracing trendy beauty norms. It has roots (literally and figuratively) in every factor of our upbringing, pulling up sometimes painful, sometimes loving but always visceral memories of how our hair shaped and still shapes our experience. In short, the relationship between a Black woman and her hair is sacred,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/posts\/1227"}],"collection":[{"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/comments?post=1227"}],"version-history":[{"count":2,"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/posts\/1227\/revisions"}],"predecessor-version":[{"id":1233,"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/posts\/1227\/revisions\/1233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/media\/1229"}],"wp:attachment":[{"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/media?parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/categories?post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vivabella.me\/index.php\/wp-json\/wp\/v2\/tags?post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}